Joint working concept · July 2026 version

— Omada Solution Growth Program

Win new partners. Displace competitors. Establish Omada in the channel for the long term.

This programme is not a discount model for existing business. It is a joint channel growth approach designed to systematically win, activate and develop Enreach resellers—many of whom currently use Ubiquiti, Netgear or other networking vendors—into long-term Omada partners.

1.200–1.400Enreach partners in a directly addressable ecosystem

9regional partner events providing immediate market access

6 monthslaunch and pilot phase followed by a management review

250.000 €target DDP list value as a robust pilot benchmark

— The market opportunity

The infrastructure demand already exists.

Enreach partners deliver projects every day involving cloud telephony, unified communications, contact centres, Microsoft Teams telephony and modern workplaces. Almost every one of these projects requires routing, switching, PoE, Wi-Fi, VLANs, QoS and centralised management.

Many partners currently rely on Ubiquiti, Netgear and other established SMB networking vendors as a matter of routine. Omada therefore does not need to create new demand; it can capture infrastructure revenue that already exists.

The strategic opportunity: Existing UCC partners become new Omada partners—with a growing installed base, repeat orders and long-term vendor loyalty.

— Shared value

The programme creates more than short-term revenue.

Value for Omada

New partners instead of revenue displacement

The programme targets resellers that currently do not sell Omada, or only do so occasionally.

Value for Omada

A larger installed base

Gateways, switches, access points and controllers create repeat business, expansion opportunities and refresh potential.

Value for Omada

A stronger project pipeline

Larger installations from EUR 10,000 are registered through the standard project process and transferred into Omada’s existing project business.

Value for Omada

A scalable model

Following a successful pilot, the model can be transferred to additional UC and solution ecosystems.

— Go-to-Market

Four partners create an end-to-end growth path.

TP-Link OmadaPortfolio, binding commercial terms, partner programme, presales and escalation

TeamtradeDistribution, fulfilment, partner attribution, reporting and channel activation

Team-ITSolution design, MSP expertise, blueprints, enablement and project support

EnreachPartner access, communications, roadshows and market activation

ResellerFirst project, repeat order and development into an official Omada partner

— Why Teamtrade?

Teamtrade builds the channel and takes responsibility for execution.

Partner activation

Direct outreach, roadshows, onboarding and systematic follow-up.

Presales & architecture

BOMs, sizing, solution blueprints and support for the first projects.

Transparency

Reseller, SKU, project and sell-out attribution for controlled programme use.

Partner development

Conversion of active resellers into the standard Omada partner programme.

— Immediate market access

Beer, Bites & Business 2026

Following final approval, the programme can be rolled out regionally within a few weeks. Each event combines a concise business pitch, practical UCC infrastructure scenarios, partner registration and structured follow-up.

Date	Location	Activation
27 August 2026	Hamburg	Pitch, registration, follow-up
3 September 2026	Mainz	Pitch, registration, follow-up
10 September 2026	Leipzig	Pitch, registration, follow-up
10 September 2026	Duisburg	Pitch, registration, follow-up
24 September 2026	Karlsruhe	Pitch, registration, follow-up
24 September 2026	Berlin	Pitch, registration, follow-up
1 October 2026	Cologne	Pitch, registration, follow-up
1 October 2026	Nuremberg	Pitch, registration, follow-up
Date to be confirmed	Munich	Pitch, registration, follow-up

— Partner activation

From competitor reseller to active Omada partner.

Partner reached

Potential qualified

Programme partner registered

First Omada project

Repeat order

Official Omada partner

250–400

partners reached through events and follow-up activities

80–140

qualified prospects with infrastructure potential

50–90

registered programme partners during the pilot phase

30–60

actively ordering resellers within six months

— Commercial framework

Binding, transparent and fully calculable before market launch.

Requirement

Final terms before launch

✓ SKU discounts approved in writing by product line
✓ binding DDP reference price list
✓ clear calculation and billing logic
✓ separate treatment of existing Teamtrade rebates
✓ price-change and quotation-validity rules

Requirement

Upfront pricing instead of retrospective claims

The agreed programme terms must be fully reflected in Teamtrade’s purchase price at the time of quotation, order and invoicing. Retrospective reimbursement through claims, back-end rebates, credit notes or any other retroactive compensation mechanism is not part of the programme and must not form the basis of reseller pricing.

Requirement

No go-to-market based on target values

Teamtrade cannot approach resellers on the basis of a non-binding “commercial target”. At the first market appearance, all relevant terms must be final, reliable and operationally available for ordering.

Shared benefit

Product-line-based steering

Different discounts by product line or SKU enable competitive pricing without a blanket and uncontrolled price reduction.

— Project logic

A clear EUR 10,000 threshold protects both programme and project business.

Below EUR 10,000

Solution Program

Direct sale under the agreed programme terms for clearly attributable UCC and telecommunications solutions.

THRESHOLD

From EUR 10,000

Standard project registration

Mandatory Omada project registration, separate project review and individual project terms.

Economically related projects must not be artificially split. The final agreement will clearly define whether the threshold applies per end customer, project, location or related demand.

— Distribution model

Demand-driven fulfilment instead of mandatory upfront inventory.

Teamtrade condition

No mandatory inventory

No dedicated upfront inventory will be established as a launch requirement for the pilot phase. Fulfilment will be demand-driven from regular stock, through replenishment or on a project basis.

Operational control

Programme logic in the system

Clear attribution is achieved through reseller, order, SKU, solution context and programme terms—not necessarily through physically segregated inventory.

Subject to separate negotiation only

Optional dedicated stock

If Omada requires upfront stock, inventory terms, rotation or return rights, price and end-of-life protection, and residual-stock provisions must be agreed separately.

— Exclusivity & partner protection

The party building the channel requires protection for its investment.

Requirement

Exclusive distributor during the pilot

Teamtrade will be the sole distributor for the defined Enreach Solution Growth Programme throughout the full pilot term.

Requirement

Protection of activated partners

Resellers and opportunities won, qualified or developed by Teamtrade will be clearly documented and assigned to the Teamtrade channel for a defined protection period.

Transparent future model

Fair opening mechanism

Any later expansion to additional distributors requires early communication, a defined transition period and fair terms for the channel that has been built.

— Mutual Commitments

Both parties make a measurable contribution to success.

Teamtrade / Team-IT

✓ active market launch and roadshow presence
✓ partner acquisition, onboarding and follow-up
✓ presales, blueprints and support for the first projects
✓ complete reseller and sell-out transparency
✓ consistent project registration from EUR 10,000
✓ development of active resellers into Omada partners

TP-Link Omada

✓ final terms and SKU approvals before market launch
✓ exclusivity and protection of developed partners during the pilot
✓ presales, escalation and project support with defined response times
✓ reliable product and availability information
✓ support through MDF, demo hardware or joint activation measures
✓ transparent status of partner registrations and projects

— Reporting & governance

Control without creating unnecessary complexity.

Teamtrade reporting

✓ registered reseller
✓ SKU, product group and quantity
✓ DDP list value and invoice value
✓ solution category and project identifier
✓ repeat orders and partner status

Omada transparency

✓ partner registration status
✓ project approvals and processing times
✓ product, price and EOL changes
✓ availability and escalation status
✓ partner-tier development

Joint reviews

✓ monthly operational review
✓ active partners and repeat purchasers
✓ product mix and project pipeline
✓ obstacles and required corrective action
✓ management review after six months

— Pilot, review & term

Validate for six months—then continue and scale in a structured manner.

Phase 1

Binding approval

Document in writing the terms, including upfront pricing without retrospective claims, scope, exclusivity, project logic and reporting.

Phase 2

Launch preparation

Finalise blueprints, materials, onboarding, points of contact and operational processes.

Phase 3

Market launch

Present the programme at the Enreach partner events.

Phase 4

Activation

Initial projects, repeat orders, partner conversion and continuous optimisation.

Phase 5

Review

Assess partners, revenue, installed base, pipeline and commercial viability.

Automatic renewal

After the six-month pilot phase, the agreement will renew automatically unless either party terminates it in writing. The specific notice period and each renewal term will be defined as binding provisions in the final agreement. Adjustments resulting from the six-month review may be incorporated by mutual agreement without requiring the continuation of the programme to be applied for again in principle.

— Success measurement

The decisive outcomes are new active partners and recurring business.

250.000 € DDP

Robust six-month pilot benchmark—with clear potential for outperformance.

New Omada partners

Measure how many resellers had no meaningful Omada business before the programme.

Repeat purchasers

The second order—not registration—demonstrates sustainable activation.

Installed base

Access points, switches, gateways and controllers form the basis for repeat business.

— Scaling perspective

Enreach is the first use case to validate—not the limit.

Following successful validation, the model can be transferred to additional UC vendors and solution ecosystems. This gives Omada a repeatable channel development model that opens up new partner groups instead of merely redistributing existing business.

The discount is only the market-entry mechanism.
The real value is a jointly managed growth engine for new partners, a larger installed base and more Omada in the market over the long term.

— Next step

Joint approval of the commercial and operational framework.

Once the upfront-effective terms without retrospective claiming, exclusivity, project threshold, fulfilment, reporting and term have been agreed in writing, the programme can be brought to market immediately through the Enreach partner events.

Discuss the concept

Management and discussion draft. The specific legal structure, notice period, renewal term, commercial terms, product selection and service levels must be defined in a final written agreement between the parties.